One late evening in February 2013, Nicole Thompson sat on her couch for late-night reflection…

At the time, she and her husband Jeff were living with her parents. As she quietly wrote in her gratitude journal, she would frequently smile to herself, counting her blessings… she thought about her strong and supportive family, her husband Jeff and her daughter’s joyful smile as she twirled around in a costume dress. As she sat in gratitude, she had a moment of divine inspiration. She felt the undeniable prompting from God to build a children’s clothing line focused around bringing moments of joy into their everyday clothing.

At the time, she and her husband Jeff were living with her parents. As she quietly wrote in her gratitude journal, she would frequently smile to herself, counting her blessings… she thought about her strong and supportive family, her husband Jeff and her daughter’s joyful smile as she twirled around in a costume dress. As she sat in gratitude, she had a moment of divine inspiration. She felt the undeniable prompting from God to build a children’s clothing line focused around bringing moments of joy into their everyday clothing.

The inspiration was powerful it kept her dreaming late into the night. The next morning, Nicole hopped in the car and went straight to the garment district in downtown LA. The passion grew as she passed row after row of incredible textiles. She emptied their savings and brought home the fabric for what would become the first DotDotSmile products. On her drive home Nicole called Jeff. He was thrilled. He has always been Nicole’s biggest fan, and they began dreaming about the future of what this new idea could become. They were in this together.

Nicole comes from a family of entrepreneurs, so when she was inspired to start DotDotSmile, she set things into motion immediately. Next, they needed a name. One evening after dinner Jeff and Nicole watched back a video of their daughter drawing a smiley face, she recited as she drew: “Dot! Dot! SMILE!” They watched the video over and over and over. Jeff hit play for one last time and said, “That’s what we call it! DOT DOT SMILE!“ The couple created an Instagram account, secured a domain, garments were delivered and DotDotSmile was born. Social media took to DotDotSmile like fish to water and Jeff and Nicole were overwhelmed with gratitude as they watched their following grow, the product thrive and their dreams intensify.

Nicole comes from a family of entrepreneurs, so when she was inspired to start DotDotSmile, she set things into motion immediately. Next, they needed a name. One evening after dinner Jeff and Nicole watched back a video of their daughter drawing a smiley face, she recited as she drew: “Dot! Dot! SMILE!” They watched the video over and over and over. Jeff hit play for one last time and said, “That’s what we call it! DOT DOT SMILE!“ The couple created an Instagram account, secured a domain, garments were delivered and DotDotSmile was born. Social media took to DotDotSmile like fish to water and Jeff and Nicole were overwhelmed with gratitude as they watched their following grow, the product thrive and their dreams intensify.

“That’s what we’ll call it!
DOT DOT SMILE!”

In 2017, Jeff and Nicole opened up their business to the world and by that July, the infrastructure was in place to empower motivated people to start their own, independent businesses. Now, the DotDotSmile family thrives from all different parts of the globe. With the guiding purpose, “to create smiles and build confidence”, DotDotSmile empowers both children and adults alike to be confident and happy with who they are becoming. As time goes on the company’s foundation will always be: gratitude. Since that night of divine inspiration, overcome by the simple blessings, Jeff and Nicole still keep their hearts overwhelmed with gratitude. They motivate each other and love working together. They are most thankful for the people: their families, customers, and merchandisers who make DotDotSmile what it is. To all of you, from the bottom of their hearts they say,

“Thank you!”

In 2017, Jeff and Nicole opened up their business to the world and by that July, the infrastructure was in place to empower motivated people to start their own, independent businesses. Now, the DotDotSmile family thrives from all different parts of the globe. With the guiding purpose, “to create smiles and build confidence”, DotDotSmile empowers both children and adults alike to be confident and happy with who they are becoming. As time goes on the company’s foundation will always be: gratitude. Since that night of divine inspiration, overcome by the simple blessings, Jeff and Nicole still keep their hearts overwhelmed with gratitude. They motivate each other and love working together. They are most thankful for the people: their families, customers, and merchandisers who make DotDotSmile what it is. To all of you, from the bottom of their hearts they say,

“Thank you!”

“Thank you!”

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